Helping Finance Brokers craft a confident, credit-ready story for your client's loan application.
When it comes to business lending, purpose isn’t just a box to tick — it’s the heart of a strong application.
The difference between a “client wants to grow” and a “client is seeking $500K to import stock in line with new international contracts” is more than detail. It’s confidence. It’s credibility. It’s what helps a credit team to say yes.
At Banjo, we work with brokers every day to unpack the real story behind the funding need, and it’s this clarity that helps us move fast, with confidence.
The following examples show how to transform a generic loan explanation into a clear, compelling purpose, the kind that gets deals moving.
As our credit lead Christopher Cam puts it:
“A powerful way to convey a clear purpose is to show the shift, how Banjo helps define the true funding need behind the surface-level request.”
Example 1:
Initial Explanation of Purpose:
- Client is looking to take over an existing Fruit and Vegetable shop located in the Westfields Eastgardens Shopping Center
Banjo’s discovery of Purpose:
- Client is seeking $800,000 over a 5 year loan term to purchase an existing Fruit and Vegetable business located in Westfield Eastgardens Shopping Centre. The funding will be used to finance the purchase of business goodwill and equipment, with the client contribution $350,000 towards the purchase price. Purchase price is $1,150,000, a deposit of $125,000 has been paid. Client has created a new company to carry out the acquisition, client has deposited $820,000 in this new company and has used $125,000 to fund the deposit and has $695,000 remaining to cover the remaining contribution and other costs. A copy of the unsigned lease agreement has been provided which shows the lease term being 9 years and 10 months commence from 01/07/2025. The anticipated business sale settlement date is 30/06/2025
Example 2:
Initial Explanation of Purpose:
- Client is looking to purchase stock to help grow the business
Banjo’s discovery of Purpose:
- Client is looking at expanding to new clients and new countries to enable and facilitate sales growth. The business is seeking $500,000 over 36 month loan term to purchase additional stock to achieve their financial year sales target. The funds will allow the client to place an order with the manufacturer and full payment to be made at the initiation of the purchase order. The lead time will be 60 days until the shipment is received at the Australian ports and the business will commence invoicing their client's which is on 90 day payment terms. The business is looking at placing the order as soon as they can secure funding
Example 3:
Initial Explanation of Purpose:
- Client requires an unsecured business loan for working capital requirements. They are in growth phase and would like additional working capital
Banjo’s discovery of Purpose:
- Client is seeking $500,000 over a 36 month loan term. They have secured $5,000,000 fit out loan from a bank that will assist with opening 3 new sites that will take around 18 months to complete. This $500,000 is working capital funding to cover any unexpected expenses and costs of transporting and commissioning of equipment at the new locations. For example, the freight costs for the gym equipment being imported from Germany (via air freight) is close to $900,000
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